Include the hotels that specialize in business travelers - I used to look for quilt shops and shows when I was traveling as a consultant. And there are also "trailing spouses" (yes, that's what they're called) who are looking for a way to spend the day while their spouse is working.
Develop those relationships with the hospitality industry. There might be a great door prize in your future or you might benefit directly or indirectly from hotel/motel taxes collected in your town to encourage tourism!
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